The Power Of Words: Deconstructing Language Manipulation in Social Media Political Campaigns

This study investigates the strategic use of language in social media political campaigns, with particular emphasis on its impact on audience engagement and public discourse transformation. Through a comprehensive theoretical framework incorporating the Sapir-Whorf Hypothesis, Elaboration Likelihood Model, Critical Discourse Analysis, and Framing Theory, the research examines complex linguistic patterns, sentiment variations, and framing strategies across 10,000 campaign posts from major social