Investigation on Tourism Trends Using K-means Clustering and Regression Analysis

Purpose: The purpose of this study was to analyze tourism trends by determining the clusters of tourists based on common factors. Three (3) characteristics were explored using k-means clustering namely tourists’ demographics, travel patterns and travel preferences. These clusters were based on individual’s age, gender, country of origin, frequency of travel, travel destinations and seasons. Regression analysis was also performed to determine the factors that influence the length of stay of touri