Influence of Celebrity Endorsement on Brand Perception of Tecno Mobile

As celebrity endorsement is now a common factor among advertisers and brands, this study focuses on the influence of celebrity endorsement on brand perception of Tecno Mobile. The study anchored on the principles of the Source Credibility Theory, Social Influence Theory and the Elaboration. Likelihood model. Using the survey design, questionnaire was employed to collect data from 400 Tecno mobile’s previous and current users residing in Abuja, Nigeria. Findings revealed that participants are exp