Meningkatkan UMKM Melalui Pemasaran Digital (Brand Awareness) di Desa Pasireurih

This article discusses the implementation of a community service program in the form of a Community Service Program (KKN) by FIKOM students of Pancasila University to increase brand awareness of MSMEs “Palapus” in Pasireurih Village, Bogor Regency. The main focus of the activity was to utilize digital marketing through the Instagram platform to increase the attractiveness of nutmeg-based products. The program involved creating a new logo, updating product catalog photos, and producing a short ad